Business trust building and branding; As you know, trust is the main structure of any kind of relationship. A foundation for achieving the goals of both parties is a clearly defined relationship between two or more people that will lead to the achievement of one or more common goals. Whether it is friendship or romantic relationships and work relationships, this is not excluded. Building trust in branding is also very important. In order to sell, you need the trust of your customers. In order to get a job or a job, you need to win the employer’s trust.
The trust building triangle is formed from 3 main bases:
- Authenticity in building trust
- Empathy in building trust
- Logic in building trust
Authenticity in building business trust
To be authentic and build trust, you have to be yourself. This is the simplest definition of authenticity. Be yourself to be original, have you noticed that we easily notice a person who pretends to be something he is not? Everyone has lived with the same identity for years and may change a little at some point. But he cannot change his originality. Authenticity is an inherent issue. No one and nothing has negative originality, it is not possible to have it. Even Satan was once an angel.
So being original means being yourself first. But this originality also needs supplements, such as politeness and respect for people. We all enjoy meeting people who are so-called gentlemen and ladies who act like a lady. But if this type of treatment is a little unreasonable, it creates a sense of insecurity and discomfort, and we limit ourselves unconsciously and our confidence decreases.
So, be polite and respectful, joke at the right time and be serious. Keep the balance, you, your brand, your employees have the right behavior. Because if something happens, the employee is called “you”. You are fully responsible for everything.
What is the relationship of these points with branding, sales and business trust building?
As we mentioned in the branding article, the personality of your brand is very important. Even if your brand is your own. Having the originality and politeness that we mentioned above is the first step in dealing with the customer. So your first contact is very important. Do you know that people subconsciously decide whether they like the person in front of them or not in just seven minutes?
The next complement of authenticity in the business trust triangle is body language. We all like to buy from a brand that respects its customers. It also solves our main need and offers for our main need, not other different goods that we don’t need.
Do not hide problems. Do not run away from problems and do not listen. You have to solve it before anything else breaks. The next thing is not to be ineffective. It is very important to be active in work and find out what you are good at and pursue that career. Whatever career you pursue, do it to the best of your ability.
All these points were a set of originality in the business trust building triangle. Inauthentic people and brands are untrustworthy, do not know the right kind of behavior, are not problem solvers and are also ineffective.
empathy
The first step to empathy and creating a trust triangle is to put yourself in the customer’s shoes.
- Why should the customer buy the product (service or product) you offer?
- Why should he buy from you?
- Why now? to buy؟
We have discussed this issue completely in the article on the solution to increase sales.
The second step in the trust triangle is related to body language, which includes the way you behave and speak, etc. You should not talk to the person you are trying to trust while you are on your phone. It must have happened to you that you went to a store to buy and asked the seller a question; But if that person ignores you and uses a mobile phone, you will regret the purchase. Another thing is not to look directly into the other person’s eyes, especially if there is no connection between you yet, or to stare at their shoes, because we destroy the audience’s confidence. In a word, immerse yourself deeply in the other side.
logic
The third step of the foundation of any trust triangle is the logic of that relationship. You can’t even have a conversation with an irrational person, let alone business. Of course, we must say that the problem is not always logic. The problem is in the transfer of logic. That means you must be able to transfer your logic. Explain what you mean to the other party in a more informal language. But what is the difference between you as a brand owner and a customer in transferring logic? You must be able to fully understand the meaning of the other party or the customer. In the first step, you can ask them to tell you their problem or need. Solutions:
- Suppose
- Find a way to communicate and understand the logic of the other party.
We can assume what the other party wants (to put ourselves in the place of the other party). In order to get what he wants, you have to use the tricks of consultants. Take them on an emotional journey while consulting, see if the destination is what the audience wants?
What is meant by an emotional trip is that, for example, you go to a store to shop. At first, the seller brings you a perfume and tells about the properties of that perfume, longevity, sweetness, etc., these descriptions create a mental journey for you and the seller realizes what your taste is; Therefore, the seller will then introduce you to the perfumes that suit your taste. Now imagine not being able to present this simple logic and not being able to understand the other party. In this case, you will face failure.
All these things are the triangle of trust of your business.
Summary
ACredibility in branding is a triangle based on the three pillars of authenticity, empathy and logic. The brand becomes reliable when it maintains its true personality, understands the needs of the audience and has a clear logic in its behavior and communication. Brands that take these three aspects seriously will not only have more sales, but will also remain in the minds and hearts of the audience.
Branding services Gelavizh company is designed based on the principle of trust building and shapes each brand with an original, empathetic and rational approach. in Gelavizh Brand identity is based on deep understanding of the audience and effective behavior in the market. Our company is a guarantee to establish a stable and reliable relationship with customers.
Frequently asked questions
1. What is trust building in business and why is it important?
Trust building is the process by which customers gain confidence in the brand and its products or services. This trust is the foundation of any successful business relationship and without it, sales and customer loyalty are not possible. Brands with more trust usually have more stable market share and growth.
2. What are the three main pillars of the trust building triangle in branding?
The trust triangle consists of three basic elements:
- Authenticity: The brand must be real and honest.
- Empathy: understanding the needs and feelings of customers and showing genuine concern for them.
- Logic: providing logical and justified reasons for choosing the brand by customers and conveying these reasons correctly.
3. How does authenticity in branding increase customer trust?
Authenticity means that the brand is what it claims and adheres to its promises. Customers easily notice pretense and inconsistency. Courtesy, respect, and honest treatment create a sense of security and trust in customers, which directly affects sales and loyalty.
4. What is the role of empathy in building brand trust?
Empathy means putting yourself in the customer’s place and understanding his needs, concerns and motivations. Brands that have the ability to communicate emotionally and know customers better are more successful and can create more trust.
5. What does logic mean in building trust and how should it be conveyed?
Logic means providing convincing reasons and evidence for choosing a brand, service or product. The logical and comprehensible transfer of these reasons to the customer includes a detailed understanding of the customer’s needs and responding to them with appropriate solutions. The seller or brand must be able to explain its benefits in simple and fluent language in such a way that the customer feels that he has the best choice.
6. How is the body language and behavior of employees effective in building trust?
Respectful demeanor, full attention to the customer, and coordinated body language reinforce the sense of trust. For example, looking directly without staring, actively listening, and not using a mobile phone when interacting with a customer, all show respect and value to the audience, which increases trust.
7. What is the effect if the brand does not hide its problems?
Transparency in facing problems and trying to solve them shows the authenticity and responsibility of the brand. This behavior increases the trust of customers, because they see that the brand is actively looking for solutions and is honest instead of running away from challenges.
8. How can we sustain the trust of customers?
Maintaining trust requires continuity in authenticity, empathy and logic in all brand interactions. Also, constantly updating services and products based on the changing needs of customers, continuous training of employees, and creating an organizational culture based on respect and honesty are the main keys to sustainable trust.
