Website speed is one of the most important aspects of website design, along with security, a beautiful, practical, and responsive user environment. All website designers attach great importance to the speed and quality of any website (store website, corporate website, personal website). But how to have a fast and efficient website?

Things that affect website speed:

1- Choosing a suitable and high-quality host for the website

2- Choosing a light and appropriate template (preferably using raw templates such as hello elementor)

3- Deleting unused plugins

4- Using plugins to increase speed

5- Not installing many plugins

6- Not installing multiple themes

7- Reduce the size of site photos

8- Using backlinks of video hosting sites instead of placing the video directly on the hosting site

9- As much as possible, do not use plugins that are based on java.

10- Using cache generator plugins

11- Deleting information that you no longer need (old photos, unused content, products that are no longer available, etc.)

12- Using ssl and reliable clouds

13- Analyzing the website with the help of Google search console, gtmetrix and similar reliable sites and finding the site’s faults and fixing them.

14- Separation of mobile cache with other caches

These are the basic parts to increase the speed of WordPress websites, and we will briefly explain each part.

It is choices

In the article, what is a domain and a host, we have fully discussed the explanations of hosts and domains. Host or host, to put it simply and as an example, is the same computer on which your site is installed and your contacts use your site by entering it. Just as choosing and assembling a computer system for personal use can be considered an important challenge, choosing a host is equally important.

Hosting not only increases the speed of your website; Rather, it is the reason for security and the most important factor being at the top (the website not being interrupted and unavailable). Therefore, choosing a suitable and reliable hosting company can make a significant contribution to increasing the speed and quality of your website. Now, whether this website is WordPress or coded.

Note that when shopping for hosting, the volume you choose should always be higher than the amount of content you put in it. For example, if you are going to have 800 MB of incoming data, it is better that your website host has 1 GB of usable space; Because some of this volume depends on caches, registration on your website and other similar things. Of course, this space also increases the speed by keeping your hosting light.

Choose the right template

Themes play a very important role in the quality, beautification, security and of course the speed of your website. Choosing a fast, light host with the least possible bugs will help not only the speed of your website, but will also play an important role in responsiveness, suitable user environment and of course your branding. Therefore, using a suitable and efficient template, after choosing a suitable host, is the most important thing you can do to increase the speed of your website.

Important points in choosing a template in general include the following:

1- The company or a reputable designer of the template

2- Farsi format support

3- The time and number of the last update of the template, which is announced at the time of purchasing the template. (The closer the updates are, the more important the developer is to the template and fixing its bugs.)

4- Templates that have the least number of plugins and at the same time are the most efficient.

5- How to make the template compatible with page builder plugins

You can get some speed and quality (which in this case is usually a little lower and higher than the real number) by using the gtmetrix.com website and copying the preview link on this website before buying a host.

Remove unused plugins

Sometimes, by purchasing some templates (especially the low-quality templates mentioned above), a large number of plugins will flow to your host. Some of these plugins are functional and we have nothing to do with them. Others are mandatory and make the template work correctly (covering the template developer’s bugs) and others are useless for the user of your website. Find these last category plugins. By disabling plugins, you can see their impact on your website. If there is no problem after deactivating the plugin, proceed to delete it.

In some cases, there are two or more plugins with similar functionality. These plugins can be installed by the template designer or website designer. For example, there are 2 page builder plugins or 2 contact form plugins. You only need one of these plugins and you need to remove one of them. This action not only slows down your site but also causes bugs in your website.

The important thing about plugins is to choose quality and updated plugins (like choosing a template) and update all plugins on your website.

Always keep plugins, themes and WordPress itself up to date.

Using add-ons to increase speed

There are tons of WordPress plugins that claim to speed up your website. From photo compression plugins and css codes to many others. But one of the most efficient of them is the wp-rocket plugin. The features of this plugin include ease of use, high performance, lightness and compatibility with all valid templates and page builders.

With the help of this plugin, you can compress css, java codes, create cache for mobile and other devices and many other features. It is also better to use the premiere version of this plugin. Pay attention to get the full version from the reliable websites so that the update function can be activated for you directly. You can install this plugin for free from the WordPress repository and test it, and if necessary, purchase and use the full version.

Reduce the size of site photos

There are 3 steps to reduce the size of site photos:

1- Low-volume output from Photoshop

2- Using software or websites that reduce the size of photos

3- Using photo volume compression plugins

• To reduce the size of the photo when outputting from Photoshop, pay attention to the pixel size of the photo and the output file.
• You can find photo compression software from soft98.ir. Use non-Iranian reducing websites. Like the compressor.io website
• There are many plugins to reduce the size of photos, you can use imagine plugin as suggested by wp-rocket.
• Delete articles, products or photos and videos that no longer work on your site. Avoid putting too much and redundant information.

Gelavizh

These are some of the methods to increase speed and fix issues on WordPress sites. If you have tried these methods or prefer not to use them for any reason, simply contact our team. Our experienced experts at Gelavizh will resolve your website’s problems in the shortest possible time. For digital marketing services, you can contact us

Frequently Asked Questions

1. How to increase site speed in WordPress?

If you want to speed up your site’s loading time, take the following steps:

• Optimize images
• Remove unnecessary plugins
• Remove or delay third-party scripts
• Optimize CSS loading
• Choose a fast theme
• Update your tools
• Clean the database

2. Does lazy loading improve SEO?

Lazy loading can positively impact SEO ranking by enhancing page load speed, which is a known ranking factor. Google considers page speed a ranking factor (especially for mobile since 2018).

3. Does page speed affect SEO?

When it comes to SEO, page and site speed has become an essential part of how search engines rate your pages. That’s because Google doesn’t want to deliver results that are slow loading and put users off. They’re trying to present the most relevant, most appropriate websites with their results.

4. What is the ideal site speed?

An ideal page load time is between 0-2 seconds, but 3 seconds is also considered to be an acceptable score. Anything above 3 seconds increases the likelihood of visitors leaving your site.

5. What factors affect site speed?

Here are the main factors that can affect site speed and our recommendations for optimising them.

• Code. Superfluous code
• The CMS/ hosting platform
• Image and file size
• HTTP requests
• Browser caching
• Content delivery networks
• Mobile optimisation
• Use plugins sparingly