Modern marketing is the result of the modern digital world and the pervasiveness of the Internet. The Internet is now an important part of our lives. The world we live in today is undoubtedly dependent on the Internet. One of the characteristics of a literate person today is minimal knowledge of mathematics, basic science, reading, writing, and of course the ability to work with the Internet, the digital world and its tools. Like all modern events today, from production to entertainment, which are connected to the Internet and digital, marketing and businesses must also move towards this modernity.
In fact, the failure of businesses to move to modern and digital marketing will guarantee their failure, and in the last century, being in this area is no longer a choice or feature; Rather, it is an immediate compulsion. No business B2C (Business to Customer) and almost a large part of successful businesses (Business to Business) B2B, have not reached this development without using modern marketing. At the very least, we can mention the importance of using social network applications and websites. But is modern marketing an upgraded version of digital and internet marketing?
In the traditional marketing and digital marketing article, we have mentioned the evolution of marketing. We also explained the advantages and disadvantages of each as completely as possible. But modern marketing is one of the most complete methods of marketing and advertising in today’s world. A complete version that becomes more accurate and efficient every day. In this article, we describe useful techniques about modern marketing. Modern marketing is a perfect combination of traditional, internet and digital marketing and advertising. In this method of marketing, the maximum effort is on the maximum efficiency in face-to-face and online sales with the lowest cost.
What is marketing?
First, we explain a little about marketing and briefly talk about the differences between marketing and advertising. It should be known that modern marketing has never had enmity and pessimism with other marketing, especially traditional marketing; Rather, the only way has been to move towards more efficient and stronger marketing.
Marketing means searching for the hidden and obvious needs of the market and customers, identifying them and being able to meet the needs in the most accurate and logical way; In fact, market and business analysis is the main task of every marketer. Creating the right need and solving it is the main reason for marketing. The purpose of marketing is to analyze customers and their behaviors along with measuring the behavior of competitors. The highest yield from the lowest cost is the next step in marketing, which is determined by formulating a strategy. Marketing means looking for customers and finding them, selling to them and bringing them back into the system and sales cycle.
What is advertising?
Advertising also means convincing potential customers to buy or meet their needs. But marketing does not mean finding possible customers and possible sales, but it works more precisely and purposefully. In advertising, you are trying to attract customers to the market by introducing your brand, product or service (or all three) widely. Advertising will help your brand and products to be seen, but ultimately it can be challenging in customer acquisition and sales process. In some cases, advertising will cause a waste of budget and time if it is not implemented with a specific strategy and purpose. Sometimes advertisements can have a more destructive effect. Of course, in all business methods, if there is no specific strategy and purpose, we will only have a waste of budget and time.
Types of advertising in digital marketing
In digital marketing, there is an important method called pop-up, email, sms and phone ads. But we all know that all of these (including email ads to some extent) are the worst, most hated, and most annoying kind of advertising.
Most of us do not like to see our safe and personal environment as a part of advertisements and receive advertising messages (especially advertisements that we are not looking for and do not need), not only do we not pay attention to them, but we never feel good about them.
But in modern marketing techniques, these are some of the best marketing techniques. It means that we maintain our relationship with the customer who has already bought from us and remind us of discounts or festivals. These examples show the difference of this style of marketing and advertising with other styles.
Among other digital advertisements, Google ads can be mentioned. One of the most accurate and efficient methods of digital advertising is in the category of search engine marketing or (SEM). If this method is used accurately and purposefully due to its executive knowledge, it can have tremendous effects on income growth.
Why is modern marketing important?
In this method of marketing, the flaws that were in the previous marketing have been removed and ineffective methods have been eliminated or modified. But in the company Gelavizh This type of marketing has also been localized. Modern marketing is based on the latest marketing methods and is formed by analyzing customer behavior. Can using any means or method to attract customers be efficient? To what extent can advertising or telemarketing be successful? To what extent can ordering advertisements to monthly and weekly magazines increase sales or branding? Aren’t there cheaper ways with higher efficiency? In what case and when should we use more expensive methods and to what extent should we expect from them?
Evolution in marketing means updating businesses according to the needs, desires and behaviors of customers and competitors. Digital marketing tried to eliminate the competition space to some extent so that the energy and budget of the businesses instead of being wasted in the competition can be used to create creativity and gain more market share. But like all previous methods of marketing and advertising, it will only remain profitable for a limited time. Saturation of a method in marketing becomes the biggest problem of businesses and loss of customers and market share. The effort of modern marketing is to maintain and at the same time expand the market share in all efficient ways through strategy and science of analysis.
What is the technique and focus of modern marketing?
The first evolution in modern marketing is the integration of marketing and advertising. For years, these two issues were either at the opposite point or at a distance from each other. They are never used together. But in modern marketing, both are not only on the same track, but also complement each other. In modern marketing, we come to the conclusion that most traditional methods are not only obsolete, but still have a lot of potential. But provided that they are evolved and accompanied by modern and digital technology. The simplest issue is the principle of showcase and decor in traditional marketing. Today, showcases and decors are all updated and accompanied by technology. From the lighting, the style of modern decorations and showcases, the selection of goods according to the taste and modernity of people, etc., all show an up-to-date and modern society.
We mentioned above that the focus of modern marketing is to get the highest efficiency with the lowest cost ratio. This goal requires having a real, targeted strategy and using modern marketing tools. Some of these tools include websites, social networks, advertising banners and applications. Stay away from outdated or expensive advertisements such as untargeted email advertisements or telephone advertisements.
Advantages and disadvantages of modern marketing
benefits
- Keeping up to date with modern marketing methods
- High efficiency compared to low cost
- Using all kinds of marketing tools
- Creating new marketing methods
- Alignment with advertising
- Faster efficiency than other methods
- Lack of focus on competition
Disadvantages
- The need for a modern marketing specialist team
- Greater workload due to multi-faceted marketing
- Developing a more difficult strategy
- Need more time to formulate the goal
- The need for the ability to constantly analyze the behavior of customers and competitors
What is the difference between modern and traditional marketing?
Traditional marketing is known as the first and longest trading and marketing method. Maybe word trading in some cases is more similar to this method than word marketing! But one cannot ignore its very high quality in the methods of selling the market and attracting trust. All kinds of modern, digital and even internet marketing methods are somehow tied to this marketing, and you can still see branches of traditional marketing genetics in modern marketing.
The unique points of traditional marketing, such as paying attention to competitive quality, are one of the great lessons that our ancestors have experienced in their trades over the years and have placed them in a systematic and classified manner in a branch called marketing. Perhaps there are more similarities than differences between modern and classic marketing. But one of the biggest and most key differences is the lack of attention to competitive prices and competitors in modern marketing, unlike traditional marketing. Changing the situation and having a strategy and making the product valuable for buyers, not just selling and creating a big cycle of sales or attracting market share can be expressed as other different points between modern and traditional marketing.
4 principles of modern marketing
The distinguishing feature of modern marketing is that this method of marketing does not wait for environmental changes to evolve and create new methods, but it creates new methods itself. New methods are not always useful; but their influence cannot be ignored, even temporarily. As long as these methods do not degrade the quality of the brand and products, there is no obstacle to using them.
At the beginning of the 21st century, when digital marketing (also known as internet marketing) existed, there was no such thing as social media marketing on a large scale. Although there were content marketing websites and internet marketing at that time and we saw the first solid steps of Facebook and Yahoo, there were no precise techniques for the digital only world. A series of trials and errors that actually became the foundation of digital marketing and great experiences in obtaining information through emails and Yahoo.
Therefore, having a strategy with the Dance with situation method (dance with conditions, especially in Iran) in order to have the possibility of momentary changes without leaving the target path, is one of the principles of modern marketing. The next principles can be seen from the accurate and efficient use of social networks related to business, the principle of marketing on the website and the principles of point or physical marketing.
Targeted strategy
Targeted strategy in the Dance With Situation method
Digital tools
Use of digital tools and social networks
Website marketing
Website marketing and search engines like Google
Physical marketing
Physical marketing even if you have an online business
Modern marketing strategy in Iran
The best method and the most efficient strategy, especially in Iran, is the strategy of dancing with conditions. In modern marketing in Iran, this method is not different from others and can be relied on. One of the honors of Gelavizh is the localization of current world news based on the sick conditions of Iran’s economy. Iran’s marketing methods are almost different from the rest of the world. From the unique culture of Iranians in shopping (such as discounts) to behaviors without an economic plan and only political security (not social) in marketing and business tools and methods, these are only some of the strong reasons for the ineffectiveness of foreign YouTube information.
The strategy of dancing with conditions can be considered a relatively guaranteed method in Iranian marketing, especially modern marketing. In this model of strategy, as its name suggests, based on the various conditions that the government or sanctions impose on the strategy, changing the method to another method on the condition that we have not deviated from the target path is called dancing with conditions. In a simpler and less cautious way, whatever they play, dance! It is enough that the dance (goal) is not abandoned.
Social media marketing
But now, social network marketing and advertising in these networks are among the most important topics of marketing and advertising. Because the share of social network marketing is much higher than other methods, such as media, internet or website marketing. But now we also see marketing through apps and social media. Social media marketing is one of the most effective modern marketing methods. Depending on the type of business and the position of the brand, you can choose the desired social network and start producing and publishing content for the desired network.
Social media marketing is done through content. Whether it is advertising or targeted marketing; These are the contents that play the main role. A productive land with no limits of creativity for marketers and graphic artists who can benefit from their creativity without limits by relying on the knowledge of attracting customers. In fact, the more creative and disruptive you are in this space, the more successful you will be; As long as you don’t go out of the marketing scope.
Content marketing
Today, content marketing has become so valuable that it is predicted that in the not too distant future, companies, stores and all businesses will hire employees to produce content. Just as all companies need accountants, advertising, marketing, etc., there is a need for a content production unit on a permanent basis or a contract with content production companies, and this need is expanding day by day.
Why we need modern marketing today, it shows the changes in the level of needs and expectations of customers from business enterprises. The fact that people are interested in ease of shopping and services every day has become the reason for the growth of the world of the Internet, social networks and digital stores, including Amazon and DigiKala.
What is modern technology?
Today’s society spends most of its time on virtual and mobile networks. This has increased the quality level of advertising and marketing in social networks. But this idea that technology has separated people from each other is very wrong. At what point in history did we see (what did our friend’s friend have for lunch?) and meetings were only real.
But today, intercontinental long-distance visits are also established and we can communicate with our loved ones through various methods of modern letter writing, or the same message, phone call or video. You can even buy a product or receive after-sales service without visiting the stores, with just a few photos and mobile correspondence, all of which can be done thanks to modern technology. But at the business level, today we see that companies are not only limited to one city or country, but we can easily cooperate with the whole world with more ease and the right to choose and expand our business or colleagues.
final word
Do you need to shop online? Do you want to pay by card or use banking services easily? Do you want a taxi? Do you want tickets and hotels? Do you communicate with other friends and relatives by letter or video? Do you need appointments for government affairs?
Many important parts of our lives are now tied to the world of the Internet. Even to choose your university unit, you need the internet. This need caused the marketing world to pay more attention to this sector than before.
The idea that you can be in the pocket of your customers anywhere in the world may have been more like a science fiction story until the beginning of the 21st century. Today, all successful, large businesses and all start-up businesses have realized the importance of being on the Internet. Now this presence can be in relevant social networks such as Instagram or LinkedIn or a powerful website.
Most advertising budgets of business enterprises go to virtual networks and then to television. This shows the importance and necessity of your business presence in the digital world. A world in which if you are not present, you have not only given a unique share of your market to your competitors, but you have gradually turned towards bankruptcy. This sinking can take a month or a few years, but eventually your business will sink to the bottom of the ocean of bankruptcy and oblivion.
Gelavizh Marketing Consulting
You can also use a free consultation Advertising services Gelavizh, ask our consulting team your questions and get information about the types of marketing related to your brand and thus boost your business.
Frequently asked questions
1. What is modern marketing and how is it different from traditional marketing?
Modern marketing is a set of digital and analytical methods that rely on technology, data and customer behavior. Unlike traditional marketing, which focuses more on direct and face-to-face advertising, modern marketing is based on two-way communication, audience behavior analysis, and the use of digital tools such as social networks and websites.
2. Why is modern marketing essential for businesses?
Because today’s world depends on the Internet and technology. Customers search and compare before buying. Brand presence in the digital space is a condition for survival. Modern marketing helps to be seen, build trust and get the most return from advertising with the lowest cost.
3. What are the main modern marketing tools?
The most important modern marketing tools include websites, social networks, Google Ads, targeted email marketing, and content creation. These tools help the brand to be present at different points of customer communication and create effective interaction.
4. What are the principles of modern marketing based on?
- Modern marketing is based on four important principles:
- Targeted and changeable strategy (Dance with situation)
- Using digital tools and social networks
- Focus on website and search engine marketing
- Maintaining physical and human contact with customers even online
5. What are the advantages of modern marketing compared to other methods?
Modern marketing is flexible, cost-effective and measurable. By analyzing data, you can understand customer behavior and make more accurate decisions. Also, its efficiency is higher than traditional advertising and increases brand awareness and customer loyalty.
6. Has modern marketing replaced traditional marketing?
no Modern marketing is not the enemy of traditional marketing, but its evolved version. In fact, the intelligent combination of traditional methods with technology and digital tools has created a more complete and efficient approach in sales and branding.
7. What is the difference between modern marketing in Iran and other countries?
In Iran, modern marketing faces certain economic, cultural and social conditions. For this reason, the “Dance with situation” strategy is the best method. This strategy helps brands to adapt to environmental changes and constraints and still stay on target.
