Sensory Marketing is a type of marketing that uses the five senses to attract customers and increase sales in business. Therefore, marketing that can appeal to the five senses becomes special and unique. The five senses have a direct relationship with the memory nerve part of the brain. Just like when we touch a cloth to know what it is made of. But what happens if we stay in the customer’s memory and subconscious through sensory marketing?
To find the answer to your question, go to the end of this article Gelavizh be accompanied
Application of sensory marketing
Have you ever entered a shop and enjoyed the good smell of that shop? Or will you be treated briefly? Usually, these methods are more common in hairdressing salons and are successful. So the more you can use this sensory marketing, the more successful you will be.
In this article, we will introduce the types of senses in sensory marketing and answer some basic questions, so stay with Glavizh.
How to remain in the subconscious mind of the customer with sensory marketing?
How to engage the five senses?
Sense of touch in sensory marketing
The sense of touch is the most convenient part for businesses that have a physical product to sell. Put the goods in the customer’s possession and reach, and pay a lot of attention to the box and packaging of the goods in relation to online stores. Let the customer interact with the product and try it. In fact, it makes light and heavy with itself. identify the type of goods and finally choose.
Note: Do not try to force the customer to sell a product. Because it makes the customer feel uncomfortable and insecure. You make customers feel that you only think about your profit and do not care about your customers.
Of course, guidance, insistence and interference are different from each other. In this way, wherever guidance approaches insistence, it becomes similar to interference and coercion. So try to give enough tips for your customer to choose. The salesperson’s first duty is to satisfy the customer’s needs.
Service companies that do not have physical goods to offer. For example: schools or hairdressing salons have a much harder job in conveying the sense of touch in the customer. But it is possible to create this feeling in some ways. Like using a quality business card that makes the customer feel satisfied and good. Therefore, it can be said that using the sense of touch is one of the effective methods in marketing.
Smell in the five senses
As mentioned in the branding article, your brand remains like a person. Using the sense of smell is one of the most important and effective methods in sensory marketing. There are many people that we know by their smell. How much can the smell of a person cause attraction or rejection? It is just as important as the smell of your brand.
Avoid strong colognes or strong-smelling incense in the sales environment. Your environment should have a mild scent that simply distinguishes your environment from others. For online stores, you can use perfume inside the envelope or box to engage the sense of smell, which, of course, doesn’t have to be expensive, it just needs to be nice.
If you look closely at the passages, they are very focused on this. Tehran’s famous arcades, such as: Sana, Rosha, Sam Center, etc., always have a pleasant and fragrant smell. Of course, this fragrance brings a sense of cleanliness to customers and has an effect on the customer’s subconscious.
How does the sense of taste work in sensory marketing?
The sense of taste is one of the sensitive parts of sensory marketing, because it is very tasteful.
Simple but expensive
Treat your customers. Always remember, loyal customers come first. Usually treat them with tea or food. Be sure to use separate and stylish cups and glasses, preferably with your brand logo, for customers. By doing this, you give them the feeling of being a VIP.
Reception of new customers
The easiest way is when your customer has finalized his purchase and you are busy packing his product. At the same time, you can put some chocolates or a gift in the package or treat them.
For business owners who have a lot of experience, they can easily identify which customer is a real buyer. Therefore, when you feel that the customer is a real buyer, perform the reception to confirm your sale and do the marketing correctly.
For online customers, you can use very small gifts such as cheap chocolates or a small gift from your own brand.
sense of hearing
This is practically impossible in digital stores. The reason is that you should not use music on websites at all, because it has a negative effect. But you can achieve this through videos. Such as: product and service introduction videos. In physical stores, use low volume music. Wordless and reasonable music, neither a fast rhythm nor a very simple and traditional rhythm. Your customer should experience more pleasure in the moment.
Of course, this is also very important in the production of <visual content> and the quality of <sound> even in videos is more important than their visual quality and is one of the most effective sensory marketing.
sense of sight
The most important buying factor and the most important of the five senses is visibility of the product or type of service. The customer should at least see a sample of your product or service in order to decide to buy it. Do not neglect the portfolio. Pay great attention to the decor and arrangement of your company, because the wisdom of a person is in his eyes.
In the digital space, service companies, such as: repair shops, can display their portfolio and the level of customer satisfaction. Of course, stores should respect the issue of customer satisfaction. Showing the quality of goods or services creates a sense of trust in the subconscious of the customer.
Pay attention to the layout of social pages and posts. Know which posts are suitable for which networks. The design of your website is the expression of the greatness of your company. The cleanliness and tidiness of the company, website, employees and stylish uniforms have a great impact on the visibility of your brand and on the subconscious of the customer.
Summary
Sensory marketing allows businesses to establish a deeper and more lasting connection with their customers by stimulating the five senses. Using this method, brands will be able to create specific and unique experiences for customers that can lead to increased loyalty and sales growth. From the sense of touch to smell, hearing, taste and sight, each of these senses has a special role in strengthening the connection between the brand and the audience. Therefore, smart use of sensory marketing can give brands a huge competitive advantage.
In this article, sensory marketing with Business coaching services Gelavizh combines to help businesses not only connect with their customers experientially and emotionally, but also strategically find solutions for business growth and development.
Frequently asked questions
1. What is sensory marketing and what role does it play in increasing sales?
Sensory marketing is a method that creates an emotional and lasting connection with the customer by stimulating his five senses (sight, hearing, smell, taste and touch). This type of marketing makes the brand remain in the mind and subconscious of the customer, and as a result, sales and customer loyalty increase.
2. How to stay in the customer’s mind with sensory marketing?
Lasting in the customer’s mind happens when his experience of the brand goes beyond the purchase. The combination of pleasant ambient smell, beautiful design, soft music, quality packaging and professional behavior of employees creates a positive feeling in the customer and he keeps your brand in his sensory memory.
3. What is the role of sense of touch in sensory marketing?
The sense of touch allows the customer to communicate directly with the product. Touching the product or special packaging increases trust and interest. Even in service businesses, you can convey this feeling with a quality business card or brochure and create a professional experience for the customer.
4. How can the sense of smell affect the customer’s purchase decision?
The pleasant smell of the environment or the product has a direct impact on the customer’s emotions and decision making. Stores that use special and mild scents remain in the minds of customers as a special and luxury brand. Even online stores can convey this experience by scenting the packaging.
5. What is the role of sense of hearing and music in sensory marketing?
The right music can make the client feel relaxed or excited. In stores, the selection of silent music in harmony with the brand atmosphere makes the shopping experience more enjoyable. In the digital space, the use of videos with high-quality sound can increase the impact of the brand.
6. Why is the sense of sight the most important sense in sensory marketing?
Vision is the first sense that attracts customers. The orderly layout of the store, brand colors, website design and beautiful packaging attract attention and create trust in the mind of the customer. Brands that have a professional appearance stay longer in the minds of customers.
