In today’s world with the advancement of technology, designing a website and starting an internet business is one of the most effective ways to increase sales, provide services and grow any business. In this article, we are trying to answer some conventional questions about what a website is, the methods of designing a website, and the types of web design models from scratch and demystifying them. Questions like:

• Why has a website become a necessity?
• Why do we need a website today?
• What businesses need what kind of website?
• How to have a website?
• WordPress (ready template) or programming?
• What is the impact of the website on the sales and growth of the business and brand?
• How to generate income from the website?
• How to promote your website and grow in Google search results?
• How to get more customers with a website?

And finally, let’s find the answer to the question, how does the website increase the growth of income and businesses? And more questions that people who have doubts about building a website or have not yet launched their website.

History of website design

First, let’s go back a little and check the history of websites. We have examined the cause and trend of the growth of the Internet and websites in order to take a look at the future of this issue.
The first web page was designed on August 6, 1991 by Mr. Tim Berners-Lee, using the NeXT computer at the European Nuclear Research Organization CERN, and the address of the first website is as follows:
http://info.cern.ch/hypertext/WWW/TheProject.html

If you pay attention, you will see the word www at the beginning of all websites. This phrase was formed based on this website and its meaning is Word Wide Web or World Wide Web, which was named by Mr. Bernersley for the first time. From the very beginning, it was an effort to create a more accessible world for the people of the world. This network was the beginning of a new path in the world of entertainment, business, stores, creating new and new business or emotional relationships and in short, creating a new, attractive world and obtaining accurate and complete information at the moment. But we can safely say that the first and perhaps the biggest wave created in the world of websites was done by Google.

The role of Google in web design

 Google, the best search engine in the vast world of the Internet, caused people to become more interested in the world of the Web and greatly increased the use of the Internet all over the world. Google is like a god on the Internet that answers any of our questions in the most accurate way possible. From the height and weight of your favorite actor to scientific questions and ways to live better and…

But like the whole world of technology and all humans, Google has flaws that are not only being developed and fixed moment by moment, but are also becoming smarter every moment. Of course, this quality cannot be found in any human being.

Imagine a moment when in the past we used to refer to the encyclopedia to find our questions, and usually we were faced with answers that were not so complete and up-to-date. But now with Google, one can find the height, weight, age, name and photo of all the wives, children and origin of Churchill. This wonder is the result of bold and high-flying brains who have given us this free gift.

There is a famous saying: logical people align themselves with the circumstances, but irrational people align themselves with the circumstances. We owe progress to irrational people.

Why has website design become a necessity?

Look at all the successful businesses. From Nike to National Shoes, from Armani to Nicotine Posh, from Saipa to Rolls Royce, all big businesses have one unique thing in common. What is the reason for the website and logo? Are all brands involved in an unwarranted stereotype? Is it only the aspect of competition and not falling behind the competitors that is the cause of this issue?

Perhaps, if you enter this world without the relevant science, you may think that the answer to all the above questions is a big yes. But this is not always the case. Websites may not be the most essential element of any business that you need to know, like oxygen. But being in the digital world in any way possible, including being in virtual networks, has become an indescribable compulsion.

The role of website design in business

It is possible that there are businesses that do not have a presence in this world and will undoubtedly not have a presence in the real world in the future. They will remain like a ghost and a secret business. Maybe large and profitable businesses continue to operate outside the Internet world, but this exception is only in Iran and at the present time.

Like the rest of the social, political and scientific development trends in Iran and other third world countries, they will be slower and more resistant to changes. But being as fast and strong as possible in this unique world can not only put you ahead of your competitors, but it can make competition more difficult for newer competitors in the future.

 Even in a way that maybe no one thinks of competing or has the ability to compete with you. Like the Amazon site or Digikala in Iran. Despite all the shortcomings and mistakes, people still enthusiastically welcome these two websites. Digikala’s website may not have the best prices, but it is definitely the most diverse. Maybe the wall has an unfavorable environment for the user, but it is almost the biggest reference for buying from person to person.

 A market as big as Iran and buying and selling anything you can think of (of course, except goods or services that are far from Islamic themes), but imagine your customer who approached you to buy a computer desk.

 It is definitely easier and faster to be in the comfort of your home with comfortable clothes and tea on the internet looking for all kinds of models and colors and requires less energy than walking around Tehran’s Hasan Abad or Yafet Abad and Bazar Bazar. The possibility of better comparison and finding an acceptable seller on the website is easier and more economical both in terms of time and cost.

Selling through the web world

 So, the first reason for the need to be on websites is to find a targeted customer/seller, ease of use, and far less and more reasonable time and financial costs.

 Why did we say finding a more targeted customer/seller?

The customer searches for your service or product for sale on the Internet + Google (or any other search engine) displays your site and other competitors + the customer compares the price and the product (the product can be a physical/virtual product or service) = makes the final purchase according to the required product, personal standards, required ancillary services, etc., and the sale is formed.

Of course, note that the sale is not over at this moment, but only the first steps of <basic sale> have begun.

Why do we need a website in today’s world?

As we mentioned above, every person naturally seeks ease in his life and if he uses the world of technology, he has a great share of this ease. From route finder apps and traffic avoidance to shopping and online businesses. The need to have a website, apart from creating a comfortable platform for customers and finding potential new customers, also accelerates branding.

One of the most important and significant reasons for the Internet world, especially websites, is sales without geographical and time limits. A local store can sell to the entire city in the most fabulous and wonderful way possible. That too at a specified work time. except with the help of websites or social networks. But an official website with an internet sales algorithm can be used without any time and geographic restrictions, without fatigue, leave, salary, insurance, etc. Sell ​​to an unlimited number of customers at the same time.

Types of websites

In total, we have five general categories for websites:

1- Catalog websites that are similar to an online catalog and are usually used for companies and producers of raw materials, petrochemical plants, etc., which include 2 categories of dynamic (more complete and dynamic with more product details than static) and static (online catalog of services, team and general information of the desired collection).

2- Online business sites/stores that have a payment gateway.

3- Web-based programs and applications such as Snap and…

4- Personal websites that are only intended to introduce the person in question and the content of the site is adjusted with the person’s activities.

5-Traffic oriented websites (downloadable, Topic and … )

For all businesses, whether individual or corporate, a basic website is needed. Because it makes you look more official and professional. Having a basic website means a functional website with a hundred correct and basic SEO (Search Engine Optimization), beautiful, practical and fast user environment, accurate and required information of the client and responsive design (usable with all smart devices: mobile, laptop, etc.).

The cause of website design in business growth

Without introduction, there are many stereotypical and logical reasons for this. Clichés like: All small and large businesses have a website these days. The need to write the website on the business card to raise the work class, online sales and many other things, which are all correct but not enough.

A good and basic website along with SEO should be able to expand your business and brand, gain more share of the digital market and even sell for you directly or indirectly while you are sleeping. The direct form means that the process of buying and receiving money is done automatically and directly with the website, and the indirect form means that the website has taken a positive step to build trust or introduce your products and services so that the customer can establish a direct relationship with you.

Due to the ease of buying and getting to know brands, getting more market share and profit, selling without time and geographic restrictions, and of course growing and promoting your brand without limits, and surpassing old competitors and making competition harder for new competitors, you must have a website.

Being in the digital world is not a choice, it is a compulsion

Previously, businesses that were present in the digital world, whether social networks or websites, did not have a hard way to make money online without much effort or even without content marketing. But with the increase in the number of people, especially in social networks (especially Instagram in Iran), this unrivaled space became a breeding ground for non-specialists, emerging brands and startups. Many people made money with wonderful ideas and some with unethical behavior and creating <yellow margin>.

What businesses need a website?

All small and large businesses.  Old and new, individual or team, all of them need a website without any doubt if they are looking for the survival and growth of their brand. But the type of website of each business will definitely be different. For example, petrochemical companies or similar industries have no reason or product to sell online. Except securities and… which are sold in other government domains.

Perhaps a personal website of a celebrity or author, something more Blog not be But the need to have a website is inevitable for all businesses. Maybe some of them have a website to sell directly or indirectly. Maybe the download site, topic or news, by taking advertisements from other websites, will generate income. In summary, the diversity of earning money in the world not only has a little bit of the real world, but it can also have more surprises than the real world without time and place restrictions, without fatigue and response limitations.

How to have a website?

To prepare a website, you can invest in yourself or one of your business forces and see the necessary training with proper support, or leave this work to qualified people or companies.

 But before that, it is better to choose the best and cheapest choice according to the type of business and the use of your site from the experts in this field. By consulting our team, you can choose which type of website (ready template or programming) is reasonable for you according to your needs and budget.

 Note, however, that there is no such thing as a free website. Even if you use ready-made templates. This is a lie and a rip-off from some short-sighted programmers who see their careers in jeopardy using WordPress. Assuming that you want to use WordPress, and the second assumption is that you have found a useful free template and plugin, the cost of registering and buying domains and hosting is not free anywhere in the world.

Our suggestion to web programmers is to try to grow and develop WordPress templates or plugins or any similar examples of templates and not to be in a fight and fight and badmouth this event. Since Gelavizh He has the ability to implement any type of website in a precise and principled manner and has no personal interest in using or not using another model. He can provide the best advice regarding the website you want. Accept it or not, as mentioned, the task and purpose of technology is to make the future life easier and use simpler, cheaper and more universal.

WordPress or programming?

Now you may have this question, what is WordPress and programming? What are the differences and what are the advantages and disadvantages of each of them? In this article, we will have brief references to the generality of these two topics, but if you are interested in learning more and more about this topic, you can do a more detailed study in the related article <What is WordPress?> or <Differences between WordPress and programming>.

According to the wordpress.org site, more than 40% of active websites in the entire web area use WordPress. This is a fantastic statistic and a very interesting outlook for the entire web world.

 Other programmers gradually go behind the scenes and spend their unique abilities on developing and optimizing WordPress or ready-made templates. But currently there are not so few problems in the world of WordPress. For example, if you have a website with a lot of information and products in mind, WordPress and all other ready-made templates will not be a good option for you.

The ability of ready-made websites

 The ability of ready-made template websites is only for sites with medium (not heavy) performance or store, news, corporate and personal sites that have medium or perhaps medium-to-high volume of information. But the ready-made template can have problems, such as sometimes the unnecessary weight of the template codes, the sometimes limited user environment, or other issues.

To the same extent as programming sites, it relies completely on the art of programmers and there can be other problems such as the lack of coordination of the website with smart devices (not responsive), slowness of the site, some information not working (bugs) and many more problems. But in direct programming, you will have more power, no restrictions, and the ability to enter much more information.

But note that the science, art, knowledge and accuracy of the programmer have a direct role in the functionality or non-functionality of your website. Now, whether the website is a ready-made template by WordPress or programming by a creative mind of a programmer.

With these explanations, with great emphasis, you must first see what your needs are from a website and consider this important issue. But changing a ready-to-program website template is possible at any time.

Under the same conditions, 100% of the programming cost is higher than the ready format. From the time of placing the order to the initial implementation (except for appearing on the first page of Google), by observing all the correction points and delivering the site safely, the ready template will be faster than programming. The power of basic operation, the ability to execute codes and create an attractive and functional environment, the possibility of transferring a large amount of data and products in programming is much more than WordPress. According to the explanations given, if you want to receive more guidance in this regard or in all matters of marketing, advertising and areas under our activity, you can contact us or register a consultation.

What is the impact of the website on the sales and growth of the business and brand?

The number of users of the web world is increasing day by day based on their daily needs. With the presence of big brands on the Internet, people’s trust in this space has increased, and at the same time, customers’ interest in online shopping has increased. Environmental conditions such as lack of free time to buy and compare products and services, more diversity than local stores, access to everyone without time limits and many other things contribute a lot to this vibrancy.

Apart from the mentioned issues, finding more targeted customers (not transitory) and less depreciation for the seller and buyer has given this more strength. The presence of heavy and non-stop competition on the Internet has forced all sales companies to be present in this environment, and without a doubt, many brands such as come on Amazon, Google, Digikala, Snap, and thousands of other brands have made huge profits. Look at our daily lives, until a few years ago, we had to use doorbells or local agencies or, finally, telephone taxis (133).

Why did Snap and Tepsi become a great alternative?

Nowadays, Tapsi and Snap have become a great alternative. Not only for the consumer but also for the drivers themselves due to the lower commission and of course the working hours and the chosen location of the activity. Similarly, digital goods have increased the income of shops and made it easier for customers to buy. Wall for services and so on until the end. Therefore, the most important reason for increasing income through the website is to find many customers even outside the time and place of your activity.

The ability to respond to thousands of customers at the same time and at the customer’s place is one of the most attractive points of this space. Your customer searches for the service or product he needs on Google and gets to know you. He may not even have heard of your company. He sees your prices, products, finds more complete information from you with the help of the contact us or about us page, and a sense of trust is formed.

He reads your articles and learns about your expertise in this area. What is better than this? Several years of effort and effort to prove and be recognized, branding, etc. can be achieved in 1 year, maybe less, maybe more. Only with the help of proper marketing, advertising and of course a dynamic presence on social networks and your own website.

How to promote your website and grow in Google search results?

Website upgrade is not a matter of overnight or 3-4 months. This issue requires up-to-date expertise and a lot of experience in SEO. We mentioned above that SEO or search engine optimization (abbreviated as SEO = search engine optimization) is an important and vital thing for websites that intend to sell or be known for the relevant company. But the most important thing is that the marketing of search engines is much more important and the SEO of a website will be done based on this strategy.

Based on your company and your revenue streams, a business plan for SEO will be designed and then you will try to reach more customers with the help of this topic. This will have a greater impact on reaching the exact target customers of your business and field of activity, and it will definitely be different for each company. According to the needs of your company and business, different strategies are considered and then it starts from your side. 

Having a fast website with a light-beautiful and efficient user interface, appropriate website speed, compliance with Google rules, your personal photos and articles and dozens of other factors are possible in the growth of SEO and your presence on the first pages of Google. But another way to appear on this page is to use Google advertising, which is mentioned in a separate article in full detail.

A suitable and accurate strategy is to continue to produce quality content according to the predetermined strategy and basic SEO of the website, the factors of success and the presence of the website on the first page of Google in a period of at least 5 months. Of course, the mentioned points have a great impact on sales and the way your customers buy.

How to generate income from the website?

As mentioned above, your customer finds you by searching for your products and services on Google and starts comparing with your competitors. The income from the website has a direct relationship with the difference between you and your competitors. From how to buy and price to sending goods or services. And the most important thing is to create a sense of trust in your customers with the help of our website and page about us or contact your source. It is true that the customer gets to know you through SEO articles and even understands your expertise in your field of activity.

But proving an expertise in the most optimistic possible case will be only half of the way to buying or converting customers into final customers. Until the sense of trust and the triangle of trust is formed in your customer, until he is sure that you are not able to meet his needs in the best way and at the fairest price, nothing will happen except to increase your website visit rate. Therefore, how to clarify your business for customers is one of the most important points of generating income on your website.

How to get more customers with a website?

in the world Modern marketing And digital means more customers, not the number of your followers! Rather, it means loyal customers who are interested in buying from your brand. In layman’s terms, marketers consider followers as a way of creating space for customers to pay.

The number of followers will never generate income for you, unless you intend to be an influencer or have a page for entertainment and recreation, and your way of earning is to get advertisements from other social pages. So, in order to get customers who generate income for you, the website is one of the most important steps you can take for branding and building trust.

Imagine having a store that has the ability to constantly and tirelessly communicate with all the people who <need your services>. Stores and sellers who can be present all over the world at the same time without fatigue, without the need for rest or leave, and without the limit of the number of simultaneous visitors at any hour of the day or night, can advertise and market for you, build trust and sell.

Maybe this topic was more like a joke or a fantasy in the past decades. But by using the website and virtual networks, you have the ability to do this. With the difference that websites operate much more independently than social networks and the website directs your customer to the bank payment portal and collects the fee from him.

If you are in a deep sleep as a business owner. Most people, or at least internet shoppers, are not interested in browsing the market and arguing with sellers. They want to shop in the easiest and most convenient way possible and get it delivered to the place they like.

Without trust, there is no capital.

 They want to unabashedly see all the jeans in your store and tear through your entire store shelves and start comparing. They like to think about their purchase to act more confidently. And many other reasons that we have fully explained in the article <Internet Buyers>.

But at least what a website will do for your business is to create a huge part of your trust building and branding and marketing. And it should not be overlooked that customers who met you on social networks were very hesitant, but after seeing your website, they will definitely trust you more. They will understand your seriousness with your website and even make the buying/selling process easier for you and the customer.

In general, this whole process has no more than two paths. Or you have spent extra money and wasted your capital. Or, in a short period of time, you will not only see the return of your initial investment, but the amount of profit compared to your investment in this endless world will be very fast and multiple times. These 2 paths only go back to the way of SEO strategy, marketing strategy, content production strategy and their execution.

Who set up these strategies for you with what level of knowledge and financial intelligence, and to what extent is your continuity and commitment of your brand to these marketers, will be the difference between losing some of your capital or creating a new world in the profitability of your business. If you have any doubts or questions, just fill out the consultation request form so that our team of consultants will guide you with the best solutions for your business.

conclusion

If you have a force in your company and you feel that it has the ability to learn and run a website for you (which we suggest is only ready-made template websites in any case, not programming) or you see this ability in yourself, it is better to start taking WordPress courses after receiving advice. Otherwise, leave the work to professionals.

web design services Gelavizh includes comprehensive and specialized strategies to improve the online presence of businesses. These services include search engine optimization (SEO), digital advertising management, and user-friendly website design. Using new and up-to-date methods, Gelavizh helps businesses reach their target audience online and grow.

Frequently asked questions

1. What is website design and what is its importance?

Website design means creating an online platform to introduce your brand, products or services. A website is the digital showcase of any business and increases credibility, attracts customers and increases sales. In today’s world, not having a website means missing out on huge marketing opportunities.

2. Why is having a website necessary for businesses?

Because users search for you on the Internet before buying or cooperating. The website gives you credibility, 24-hour access and customers without geographical restrictions. In fact, digital presence is no longer a choice; Rather, it is the necessity of survival in the competitive market.

3. What is the difference between web design with WordPress and programming?

WordPress is suitable for medium-sized corporate, store and personal sites and runs faster. But proprietary design with programming provides unlimited possibilities and complete customization. Choosing between the two depends on your budget, goal, and scale of business.

4. How does website design affect sales and brand growth?

A professional website will gain customer trust, quick access to services, and increase sales rates. With proper SEO, your brand will appear in Google search results and sales will continue even when you are not working.

5. How to make money from the website?

By optimizing your content, attracting targeted visitors and building trust, you can make direct or indirect sales. Also, with advertising, content marketing or cooperation with other brands, the website becomes a permanent source of income.

6. How to promote your website in Google results?

To grow in Google, you need to focus on SEO: producing high-quality content, high speed, responsive design, basic link building and compliance with Google’s algorithms. SEO is a time-consuming process, but in the long run it increases traffic and sales.

7. What type of website is right for any business?

The type of website depends on your purpose. Companies usually need a catalog website, stores need a store site, individuals need a personal site, and big brands need dedicated and traffic-oriented sites. Choosing the right type of site is the foundation of your digital success.