Media marketing includes 9 main subgroups:
- print marketing
- radio marketing
- Television marketing
- Email marketing email marketing
- Social media marketing
- Search Engine Marketing SEM/Search Engine Marketing
- content marketing content marketing
- mobile marketing
- Influencer marketing
All the mentioned items are a big and important part of marketing, and digital marketing is also a part of these items. First, let’s answer a question that has probably formed in your mind:
Why are the subsets of marketing irregular and common subsets are seen in practically every case of the main categories of marketing?
The collections and subsets of marketing and advertising in terms of categories and names are not similar to mathematical or physics formulas that are always fixed, unless the formula is proven otherwise.
Among the beauties of marketing, we can mention this diversity and more importantly evolution. Maybe in the early 1980s, there were no professional social network companies or marketers in Iran, but now there are many companies or people who are effective and strong in this field.
At the time of the beginning of this digital marketing all over the world, this type of marketing was and is a subset of media marketing. Effective factors in marketing, such as technological progress, differences in customers’ tastes and needs, competition between companies, current trends, and changes in society’s behavior are only an important part of the evolution and diversity of marketing. With these explanations provided, can we say that marketing subsets should be fixed and not shared with the main categories?
What are the types of media marketing?
We have fully explained about marketing in their own articles. In this article, we will only briefly mention them and talk about media marketing.
Print marketing (also known as paper or print)
Print marketing is one of the traditional marketing methods. This type of marketing is limited to providing advertisements or introducing the brand (branding) and the main focus of print marketing is on magazines and newspapers.
Due to the reasonable price of magazines and newspapers for printing advertisements, this type of marketing is one of the cheapest. Print marketing in magazines is more targeted; Because each magazine is limited to specific cases (medicine, family, cooking, technology, etc.) and finding the target audience in magazines is easier and more targeted than newspapers. Other types of print marketing can be referred to as tracts, catalogs and brochures.
Radio marketing is one of the types of media marketing
It is a type of media marketing and in the new century, due to the emergence of modern marketing, it includes traditional marketing. The cost of advertising in radio marketing is far less than that of television, and it can be said that it is relatively the least effective in sales, but it includes powerful branding.
Provided that you are developing the brand in the style of campaign advertising and want to be in front of people’s eyes and ears everywhere and at any time, it is suitable. This type of marketing is not recommended for specific services or products due to the lack of very precise targeting, except for analysis marketing methods, unless you are for advertising, the essentials of the whole society, and practically your customers are found everywhere and in all walks of life. (Dairies, chain stores, etc.) The cost of producing and implementing this type of marketing is much more reasonable than television.
TV marketing
Television marketing is one of the most expensive types of advertising and media marketing. Due to the high rate of false impressions (a false impression is a type of impression in which the audience sees your ad but has no interest in it
It doesn’t have, and it usually ends with turning off the sound of advertisements, ignoring the subtitles of TV advertisements or rejecting the advertisement story.), is one of the most popular types of advertisements. TV advertisement is successful if:
- To be done in big events (football, popular series, etc.)
- Be targeted (You can’t advertise a new toy that’s targeted at kids and is supposed to be exciting for them in 11pm war movies that are aimed at adults. Unless you’re doing reverse marketing.)
- Have visual appeal.
- The name of the brand and product or the highlights of the ad must be present visually so that the audience is not safe from your ad even by turning off the TV sound. You can run more targeted ads by choosing the right time and program.
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Introducing 9 Types Of Media Marketing
Email marketing
It is one of the subsets of digital marketing and media marketing. Email marketing is a type of interactive marketing. This type of marketing is generally for direct communication with actual and potential customers. It means those who have bought from you before and you have the email of your customers in any way or reason; Or customers who have subscribed to your newsletters or website, or have personally provided you with their email in any other way.
By sending discount programs, events, new products or similar things, you inform them by email. But be careful not to bore them and know how to write a headline and type of email advertisement. For a better guide, visit the most hated digital ads article. There is a fine line between dislike and interest in this type of marketing among your customers that you must observe well.
Social media marketing
One of the newest and most popular types of advertising and marketing in the new era, with the growth of social networks and its great acceptance, is social network marketing. This type of marketing is included in the digital marketing category and the reason for its popularity is being seen for a much lower cost than television and a high engagement rate if your ad is attractive, targeted and free of yellowness and false cries.
Virtual network marketing is almost similar to television marketing, with the difference that in social network marketing, you can reach your target market more easily and you can present your advertisement to them in the best possible way.
Instagram marketing is one of the best media marketing in Iran
One of the best types of social network marketing in Iran is Instagram marketing. Due to the limited taste and internet space in Iran (extensive filtering), the possibility of targeted marketing for specific networks with specific audiences (such as the difference in taste of YouTube users and LinkedIn users) practically does not exist or you will experience less feedback.
For example, almost everywhere in the world, advertisements on YouTube and then Facebook are the first words, followed by advertisements on Tik Tok and Instagram, which is completely different in Iran. In this regard, you can read the article on the dos and don’ts of being on social networks in order to enter this field with more strength.
SEM search engine marketing
This type of marketing is one of the best types of advertising. Because in all other cases of advertising, you have introduced yourself to a group of potential customers who may have feedback and maybe this feedback will be sold. But in search engine marketing, your customers personally search for you or your type of product and service and get to know you.
From then on, it is the quality of your website and your brand that will play the game of sales or branding for you. This type of marketing has a very acceptable cost, if you have a website with an acceptable ranking, good quality and a good adopted score from the relevant search engine (the most well-known of which is Google).
Search engine marketing is considered as external SEO and includes ad reporting, Google Ads, blog, etc. Search engine advertising can significantly increase your site’s traffic and ranking. You can achieve good results by consulting your SEO and website design team to schedule this type of advertising.
Content marketing
The most important type of marketing in all virtual networks (websites and social networks) is that in the article Content marketing We mentioned it in full. Without using this type of marketing you are probably just wasting your budget and more importantly your time.
We suggest that you read and use this article even before starting a digital business. From the importance of this issue, let’s just mention that Bill Gates, the father of Microsoft, has the most famous saying about content (Content is king).
Mobile marketing
Mobile marketing is a form of interactive digital marketing that focuses on adapting online advertising to mobile devices. SMS marketing is also a part of this type of marketing.
Due to the increasing number of smartphones, tablets and other mobile devices with internet access, mobile marketing can be an effective way to reach audiences using social media or online gaming platforms or apps. Usually, this type of marketing does not have a special place in Iran, except in special cases for search engines, where some types of advertisements can be personalized for mobile phones.
Influencer marketing
Perhaps the most popular and most hated type of marketing at the same time is this type of marketing. As much as people like influencers; At the time of advertisements, they hate them and even pay the least attention to their advertisements. This type of marketing can only be useful if you make an effort for branding and by choosing the best and most relevant influencer according to your business, you can give credibility to your brand.
However, the cost received by Iranian influencers is much heavier than many of the mentioned types of advertising, except for TV ads, and its feedback is low in proportion to the cost received. But it may be more successful than radio and television. Only if who is the selected person and what is your advertising content.
Summary
In this article, we briefly explained the types of media marketing. Depending on the type of your business, you can use any type of media marketing to advertise and introduce your brand. You can also save time and money from our consultants from the section contact us Get guidance.
The experienced and dedicated consultants of the Gelavizh team are always ready to support and accompany you at every stage of your projects and needs with their specialized knowledge and valuable experience.
Our team, by providing targeted and innovative advertising services, helps increase brand awareness and attract the right audience. Our creative team designs effective campaigns to ensure your message reaches potential customers in the best possible way.
Frequently Asked Questions
1. What are the 9 types of digital marketing?
The most popular digital marketing types include search engine optimization (SEO), pay–per–click advertising (PPC), social media marketing, content marketing, email marketing, affiliate marketing, influencer marketing, video marketing, and conversion rate optimization (CRO).
2. What is the media type in marketing?
Digital marketing can be a key driver of business success. Beyond a well-defined, measurable strategy, excelling at it requires using three media types: earned, paid, and owned. Each type can give you insight into how customers learn, interact, and communicate with your brand.
3. What is PPC in marketing?
PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked.
4. What is digital media marketing?
Understanding Digital Marketing: Key Types, Channels, and Digital marketing utilizes online platforms, including websites, apps, social media, and search engines, to promote
products, establish brand awareness, and engage consumers. Emerging in the 1990s with the rise of the internet, it now works alongside traditional marketing.
