Content creation is the basis of income for all active in the digital field. All the content that we encounter in the digital world is produced and distributed with a specific purpose. Now this goal can be advertising, Branding، marketing, sales or any other case.  team goal Modern marketing Gelavizh is not creating a competitive environment for you with other competitors. Gelavizh is trying to place you in a new space in the market by showing and making new and different methods and making the competition meaningless for you.

Finding a new need market or creating a new need for customers in any type of business has been one of the reasons for the emergence of modern marketing, and it requires the production of new content, and the effort of all modern marketers is to create this space and take over the share of the new market. In this article, we try to talk about frequently asked questions and many topics in a localized way.

Types of content production

• content
• What is mega content?
• How to create content for each platform
• Social media content strategy
• Content analysis
• Website content strategy and search engines (Google)
• What is content marketing? In this article, we are trying in a localized way in relation to:
• How to have advertising content?
• What is the right content for any business?
• What is the right platform for any type of business?

What is mega content?

Mega Context (Mega Context) or content foundation, is said to be content that is at least 3 times richer and longer than normal content. But using these mega contents a lot causes you to be ignored by the audience or even Google. This type of content is suitable for SEO and internal and external links. But relying on your website to go up with only 20 or 30 megabytes of content is a mistake.

Mega contents, along with other contents, become attractive both to your audience and to Google. The fact that the articles and content are related and related by linking is the best thing that can happen for SEO and the growth of your website.

Your website needs to be visited and at the same time interact with you. If you simply increase the click rate of your site and do not pay attention to the time that people stay and browse your site, you will not be able to get a good ranking in Google, and as a result, you will not be on the first page. Of course, being on the first page of Google is not so easy and only by using mega content. We suggest you read the relevant article.

Creating content on social networks

With the increase in population and successive changes in society, every moment there is a possibility of creating a new type of need for customers according to economic and social conditions. The most important thing is to find the existing needs that no one has solved and solve them personally. Not just the emergence and expression of needs and creating a suitable business environment for others.

The importance of the Internet and social networks in the last few years is increasing day by day due to the increase and convenience of the Internet and easy access to it. In any environment where we see an increase in exchange rate and epidemic, the presence of marketers and big companies cannot be ignored. From magazines and newspapers to social and online networks, advertisements and activities of marketers can be seen. But in the internet world, the main focus is on content.

The importance of creating content in social networks

In the words of Bill Gates: Content Is King. The importance of content is not limited to its production, quality and continuity. The most important element of the success of a content on websites and social networks is its predetermined strategy. This strategy is not just based on number, hours, hashtags, etc. However, these topics are among the most unimportant points of social networks that need to be taught.

Everyone knows that you should not post at 3 am. We are talking about more than worthless tutorials <Instagram leeches>. We want to talk about strategy. Regarding the importance of content and how to produce and distribute it. Not a relatively useless hashtag. Yes, hashtags do not lead to growth and development for anyone.

This is due to the lack of information of ignorant traders. Hashtag itself may cause 2% growth or visibility of a post. The main importance is in the content itself. In its hidden strategy and in its implementation. So simple in expression, so difficult in practice. Simply having a website or a social page (however principled and logical) and doing a non-strategic and unplanned activity, nothing will happen and we just produce and distribute contents that are aimless and ineffective.

The right platform for any business

Platform means the type of internet platform required for activity. You may have read that having a website is a must for all businesses. But there is a point of divorce here. Is a website required for a game streamer? How about an influencer? Definitely not! It is not a requirement, but it can be a choice.

Some people active in the field of business still do not know the two mentioned categories as business. But looking at the income of 2.3 million dollars of a 15-year-old boy in the world championship of Fortnite game, this way of income cannot be considered a full-fledged business. or the income of famous gaming streamers or Instagram influencers or popular YouTubers and…

A very big reliance on people Content marketing and having a marketing strategy. Maybe a few years ago, just producing funny or social content would make people visible. But with the increase of competitors and the hourly growth of cute people with park guard philosophy or omnivorous stomachs, a lot of changes were made in this direction. Therefore, the right platform for business can be determined according to the type of brand and business.

In Iran, Instagram is the most common social network where almost all small and large brands are present.  Less attention to other social networks such as LinkedIn or YouTube has made Instagram one of the largest social networks of Iranians. Therefore, being on this network has become a big compulsion, even if you are not interested in it. We can safely say that all companies, factories, <personal brands> and of course online or offline stores are present in this huge network.

Tips on the right platform for any business

Each person follows his favorite page according to his taste and interests. Naturally, the more serious presence of LinkedIn compared to Instagram will be much more useful for managers, entrepreneurs and companies. But for streamers, YouTube or Twitch is more useful than Instagram. Earning dollars from YouTube and growing a personal business on Instagram are important points to recognize. But what matters is where your business is on the way to branding and revenue.

What path has it taken, what clients it has, and most importantly, do you need collaborative relationships (LinkedIn) or direct sales or branding (Instagram) or even both. In this simple way, you can select and prioritize the required platform according to the type of business and the needs of a business. But presence in all social networks can be a very good key to your growth.

According to the type of your business and your ability to produce content, if you do not intend to order content to a company or group, and based on the type of branding, you should try to divide the produced content into all formats (written, visual, audio). Therefore, your right content is the content that will grow your brand and gain more market share for your business.

For large professional content companies and for developing people, due to the high costs of content production, we recommend that they use animation and motion graphics (MOTION) content. These methods are applicable to most businesses. But if you are a growing brand and have the right budget for content production, we suggest that you definitely do this in today’s competitive world, and your only weapon to overcome the competition in the new era of marketing is to produce targeted and valuable content.

What should be done to produce good content?

Create quality but not expensive content. Take most of the cost of content production to their creativity and ingenuity and then produce an attractive content like a movie, not photo content. It is very important to pay attention to the sound quality in making a movie. This attention is not seen in most movie content. After the sound, the type of lighting and framing of the image and mise-en-scène (background and setting) has its own charm and requires a lot of attention.

That your environment is quiet enough and not empty, that your image frame is suitable for the type of content and environment, and that you preferably have one-handed lighting (for semi-professional content). The best light you can rely on to start with is natural light. In a way that is not directly exposed to sunlight and not in full shade. But using cheap microphones for sound recording, there is no particular problem. But as you know, at a higher cost and of course proper research before buying.

Get a good microphone. If you don’t have the budget to buy a semi-professional camera, use your mobile camera, but make sure that in the settings section, the recording quality is set to HD and the frame rate is higher than 24 frames per second. In this way, you will get a relatively good image quality. Pay attention that the camera doesn’t shake and your image doesn’t shake and the focus doesn’t get messed up.

So, for social networks except Twitter, video content is very suitable, and the editing type of each video is different according to the desired platform. Use more written content for LinkedIn and Twitter. Twitter is more for individuals than companies. If you are active there, express your company’s opinion regarding the current socio-political issues. Avoid doing any kind of advertising on Twitter.

Appropriate content for any platform

Apart from the type of content (written, visual, audio), changes are definitely needed in the model of producing similar content. Maybe the content type of Instagram is the same as YouTube (visual) or Twitter and LinkedIn (text + visual), but the content model is very different. The type of editing and filming on Instagram is very different from YouTube.

The duration of the video on YouTube is at least 10 minutes, which is relatively long on Instagram. The type of editing on YouTube is more open and free. It is possible to deal with the issues in more detail, but on Instagram, according to the audience’s taste, the way of expressing the issue is more concise and general.

On Twitter, conversations generally revolve around social and political issues. In LinkedIn, with the same type of content, the topic is business oriented or, finally, work, political. One of the most common Instagram content is photos.

The contents of the writings are generally summaries, attractive headlines and references to specific points. The type of photos on Instagram is very different from <Pinterest> or Unsplash, even their editing type is very different. According to the mentioned points, we can now understand that the content model of any network is formed according to the tastes of that network and the people present in it.

Content strategy

Before getting acquainted with content marketing and advertising content, it is necessary to know content strategy. As we mentioned above, choosing the type of social network is a very important point. Before that, we said that we choose the platform based on the needs of the business. Now we move on to writing the strategy.

We should act exactly like a war and attack strategy. Budgeting, finding a content production team, knowledge of the digital network, the goal and the path to achieve this are very important points. Having an alternative plan, which is one of the always scary events in Iran, overnight filtering without considering its consequences with a lot of Taboos it is rotten

Currently, the safest way to deal with filtering is to have a basic website. Both for support and to preserve the content, or for any reason, if we lose the social network page, the website can come to our aid like a rescue angel.

Writing a content strategy

As mentioned, this plan (strategy) is different based on the needs of each company. But the needs of one side and the other are different based on the type of business (company, store, institution, etc.). Apart from that, it should be noted that each brand has its own unique <brand personality> (which is discussed in detail in a separate article) and according to the personality of that brand or personality that we want to introduce (which is predetermined)

 And based on the path of <branding>, a content strategy and model will begin to be planned, and all of these should be formed along with the analysis of the market, customers and competitors. Of course, the mentioned talks are only if you want a basic and money-making content. This mentioned path may be outside of your knowledge by yellow Instagram teachers. who consider continuous production and quality as the only indicators of content success.

These items are very important in their place, but they are not enough. Joe Polizzi: The biggest factor in the success of a content is its predetermined strategy. To set up a content strategy after determining the mentioned elements, it is very important to find the required platform. It was mentioned that Instagram is currently the most popular social network and presence on this platform has become a necessity.

But Instagram alone is not enough. Website, YouTube or even LinkedIn has its own importance according to the type of business. Try to get the best results by using a weekly content production plan for each of your platforms separately.

After planning your content separately, start mass production of content first, but avoid broadcasting it. Store at least 2 weeks of content production in your content warehouse in advance so that you don’t lose your routine and if there is a problem during the content process for any reason, you don’t fall behind the schedule. So always fill your content storage for 2 weeks or more. But after producing and publishing the content, your work has just begun. You should start analyzing the content.

Content analysis

Analyzing the type of interaction of the audience with your content and most importantly the amount of replaying (share) of the content and then receiving comments and points of view. Now it is our choice and level of social behavior to decide to achieve this with yellow content and hateful headlines or with correct and positive behaviors. But a content is not supposed to work for you internally and you can achieve positive results only by receiving likes and comments from your contacts. 

It is more important to be seen and get more customers. But it is rare that you can grow and keep your internal contacts satisfied with one content. For this reason, 2 categories are defined for content: 1- Guardian content and 2- Developer content 

But there is an extraordinary category of exceptions that we call scout content. Content that has the ability to grow and protect at the same time, and the production of such content includes 2 important principles. First, they must be smart, concise, and useful, and second, they must function strictly as a keeper of content. They should satisfy the current followers in some way.

that they are encouraged to share it with their friends. In a way that their friends should see this content because otherwise they either missed something by not seeing this pioneering content (be it funny content, education or whatever) or your followers can prove their personality by using your content. Your content has valuable sayings or references to an early love failure or motivation or such (audience friendly) issues.

Don’ts in content production

Never beg your audience for likes and comments. Valuable content is liked, commented and shared. Asking your audience to definitely do this.

It is an unpleasant event for him and a kind of coercion to the audience that may even cause him to be stubborn and if he has an intention to do this in advance, he will stop doing this with your order word. Then comes the real ability to create and publish groundbreaking content. With the help of content program, value creation and <content analysis>

Website content strategy and search engines (Google)

We need a monthly plan to write a website content strategy, like a social media strategy. But the difference in website content is that most of them are written content or context. For more targeted and accurate SEO, we need articles. Setting up a website strategy is directly related to your target customers, what kind of customers you want to find and what kind of services/products you want to sell. You can be on the first page of Google for most <keywords>, but first you have to prioritize which of your services you want to be introduced by selling or introducing. If your business is selling silver crafts, you want to use words like: How to whiten blackened silver? Silver whitening. The difference between black pen silver and ordinary? Be on the first page of Google? These include the services of your store. Or do you want to use words like this: selling silverware. Sale of silver vases. Purchase of Isfahan Qalam silver tea set. Be on the first page of Google? These include selling your products.

Is it possible to work on two or more keywords at the same time?

The answer to this question comes back to your SEO work and article writer. If you use a professional SEO team, yes, but if you are 1 or 2 people and you are trying to raise the site, we suggest that you do not consider more than 2 or 3 keywords in the best situation. Otherwise, if you have a good SEO and content creation team, try to work on many words at once.

If you first rely on the important words of your business and set the foundation of their contents. You will surely find ideas for writing new articles among your content writing. So, to make a website content strategy, first plan which services you want to be on the front page by selling or introducing. Then start setting up the content foundation (mega content).

What is content marketing?

The layout of the strategy is based on the type of product sales and your branding. But in order for a strategy to be correct and comprehensive, all aspects of work must be considered and even alternative routes and plans must be considered.

Jason Stone has a famous saying: To achieve a comprehensive content strategy and content marketing plan, competitor analysis, customer needs, and your brand’s capabilities are important points to consider. Customers do not always have the same needs. Some of them are known as <hidden needs> and some are obvious needs that you may encounter in business, but your competitors and even you do not pay attention to them, or there are few competitors who rely on this type of need satisfaction to leave the competition.

The most important point in marketing, especially modern marketing, is to meet the needs of customers in new ways or to create needs for them. Creating the need for this short sale means like Apple’s new behavior of selling chargers. These are for sale. Creating a need means that if your product (service/goods) is used, there will be a positive change in the quality of life of your customers. You may not believe it, but periodic well and sewer service is one of the most profitable service jobs in Australia.

There are service companies that sell monthly or yearly subscriptions to their customers, and they refer to them from time to time for the service of water inlet and outlet pipes. These services are different according to the type of subscription that is provided. But in all of them, checking all the pipes going back and forth in the house, including bathrooms and kitchens, yards and pools, etc., cleaning and spraying the sewer pipes to prevent animals from entering the house through the sewers and pouring odor-absorbing substances into these toilet pipes and sinks.

It is interesting that Australia has a completely modern water and sewage system, but by creating the needs of these companies, apart from receiving subscriptions and performing specific services, they also have their own repair customers. That is, if their subscribers encounter a problem or need repairs and renovations, they contact the contracted company and announce the need. In this way, both the company has its regular customers and it is more economical for the customers to get services from the company they are with, because the said company is obliged to do work with a much lower salary for their subscribers.

So this was a method to create a correct need that has no similar example in Iran. In particular, we introduced this type of marketing and business for you to know with the simplest business (water and sewage service). Great results can be achieved. It is enough to make a smart decision and have a complete <business plan>.

Content marketing complements content strategy

Content marketing goes back to marketing strategy. These two are in a direct relationship with each other and are influenced by each other. It’s never too late to change a marketing strategy or plan. Whenever you feel that you have gone according to the plan and you are not getting the desired result, it is better to change your course with a detailed consultation. 

 But this behavior should not turn into an obsessive behavior and change the strategy immediately after not getting results. Evolving a strategy is very different from changing it. Especially in Iran, we have experienced a shaky economy in recent decades with the overnight decisions of the statesmen and the establishment of internal and external sanctions. This strategy must change and proceed according to the economic conditions of the society.

But setting up content marketing after the aforementioned analyses, with its production based on the network platform of your activity, requires quality and targeted production. What is your published content going to do for you? Show your expertise? Get new customers? Introduce your product or even do your branding?

According to the type of goal, producing quality, targeted and continuous content will help you grow in social networks and your website. Besides that, targeted advertising in the digital world is a great help for your targeted and attractive content to be seen.

How to create advertising content?

Creating advertising content is neither simple nor complicated. There are several main methods that we will discuss together. It is done in two ways:

1- Direct advertising 

2- Indirect advertising

Direct advertising

Direct advertising means that you produce a non-content and announce yourself or your business or periodic discounts and ask the audience to come to your page and follow you.

This ad is the simplest and yet very casual in terms of appeal.

Indirect advertising:

Indirect advertising means that in the advertising content, you encourage your customers to buy or visit your page, without telling them directly. That is, introduce your product in the form of a portfolio or show your expertise in a summary of content that is usually done in the form of a video.

This type of content requires some forethought. Contrary to the creation of direct advertising content, where you only have to introduce your content with an attractive expression, this content has a great influence on the interesting expression and age, and at the same time, the type of your expression indirectly.

The content of storytelling or telling story

Producing this type of content is not easy, but it is more attractive than other advertising methods. One of the most attractive for both the audience and the content producer is the storytelling method. This method is very extensive and attractive. Therefore, in this article, we only provide you with explanations, and in the article <Storytelling Content>, we have discussed this issue in full.

 But in short, storytelling has changed a lot from the past until now and has included many evolutions. This evolution has been developed according to the audience’s taste and making the stories as beautiful and creative as possible. Storytelling has different methods. Pay attention to the image below:

Storytelling methods

In this way, our story starts from point A, then reaches point B, and then reaches the end of the story and our goal, point C. In this method, we have a story that has a simple beginning and with the passage of time, the charm of the story is added, and at the end of the story, it goes back to what your brand did so that the story has a happy ending. For example: Mr. Sasan decides to order a logo (A) and finds out about Gelavizh by searching on Google (B).

Give your order to Gelavizh and get a super special logo (C), now stay between routes A to C. How sad he was before the logo, and what a complicated path he traveled to reach Gelavizh by searching on Google, and what good guidance he received and received the logo, every method is like Nolan’s movies. That is, we place the audience right in the middle of the story and then tell the story:

Mr. Sasan gets to know Galavige by searching on Google (B), Mr. Sasan was very sad because he did not have a logo (A), now Mr. Sasan is very happy with the guidance he received from Gelavizh and received his own logo (C), the next method is to start from the conclusion of the story.

Mr. Sasan is very happy that he ordered his logo from Gelavizh (C), Mr. Sasan found Gelavizh with Google (B), Mr. Sasan was very sad before ordering the logo from Gelavizh ! (A), even to other different arrangements. These are among the content storytelling methods that are very attractive to audiences and content creators in today’s advertising. 

These contents can be in the form of animation or narration or even in other ways such as photos, writing or anything else. Therefore, it is possible to produce your content and the type of network you want to distribute advertising content and most importantly, your brand. Other methods are such as exchanging pages, a link on other sites, and interactive-exchange methods that clearly do not need a detailed explanation.

What are the differences and similarities between website and social network content?

In social networks, the first important issue is that the audience is there to have fun and pass the time, not to learn. This applies to most people. But the most important issue is the type of social network mentioned, and in LinkedIn it is to increase the conversion rate and find colleagues and colleagues. For Twitter, it is for the interaction of political and social issues, and on Instagram, it is just for passing the time. Of course, you have the ability to find all these topics in any field.

But the type of network is clearly predetermined for each subject and the type of taste of the majority of the audience confirms this. In social networks like Instagram, depending on the type of entertainment platform, there should be no training or dry sales. The training should be with some humor depending on the type of branding you have. The content should be concise and useful so that it is not far from the interest of the Instagram audience.

He talked about work issues and business situations on LinkedIn. That too in a brief and abstract form. Because people who are active in social networks do not intend to read long content. But on a personal website or on YouTube, it’s completely different. The audience is looking for the most complete and comprehensive content, but not in such a way that your video training has a 20-hour episode.

Videos should not exceed 45 minutes or at least one hour if you have very useful content to express. On the site, your written content should not be more than 1100 words, and if possible, convert it into several sections. But the type of content title can be the same, the difference is in the type of content expression (in any format). Therefore, the more complete the site (according to the quota), the better, and the more concise and useful the more attractive it is in social networks. But in the type of title and topic selection, if you can provide an abstract or full description, you will not have any restrictions.

Summary

First, find the important topics of your branding; From the personality of your brand to other aspects of it. Then move on to creating a complete business plan and then design your content strategy. For content marketing, you can choose from Digital marketing services Use it to provide targeted and attractive content to your audience. Also, make a budget and set a specific budget for online advertising and digital campaigns, according to the financial strength of the company. Then, start your activities.

The most important thing is to start and take the first steps. After that, you will gradually find your way. If at any time you encounter a problem, rebuild the path without worrying or obsessing. The biggest mistake is not accepting mistakes. If you see that your plans are not working properly, re-check and re-plan them. But be sure to collect complete and up-to-date information and consult with an expert team before taking any action.

 

Frequently asked questions

1. What is content production and why is it important?

Content production means creating any type of text, video or image to attract the audience and grow the brand. Without targeted content, no business can be seen in the digital space.

2. What is mega content and how does it affect SEO?

Mega content is three times more detailed than regular content and works great for SEO. This type of content increases user retention and better link building, but you should not overdo it.

3. How to create suitable content for each platform?

Each platform has its own style; For example, Instagram is suitable for short videos, LinkedIn for specialized content, and YouTube for educational videos. Tailor the content to the audience.

4. What is content strategy?

A content strategy is a plan for producing, publishing and analyzing content with a specific goal, such as increasing sales or branding. Without a strategy, content will be aimless and ineffective.

5. What is the importance of content analysis?

Content analysis means checking user feedback and the level of interaction. This will help you understand what kind of content is more successful and plan your future plan more precisely.

6. Which platform is best for my business?

The choice of platform depends on the type of business; Instagram is useful for sales, LinkedIn for business connections, and YouTube for education. It is better to be active on several platforms.

7. What mistakes should be avoided in content production?

Content that is pointless, repetitive, or of poor quality will not produce results. Avoid direct requests for likes and comments and always focus on creativity, quality and continuity.