Targeted advertising is one of the most effective strategies to increase sales, business growth and recognition of your brand. Business growth is directly related to your audience and the profitability of your brand. The way you deal with the customer, the warranty and after-sales service, the way you sell the products, in a way, are considered advertising. Advertising is one of the most important principles of the growth of social networks and branding. In this article, we will answer some important and basic questions about advertising. Stay with us.

What is the purpose of advertising?

The main goals of advertising, introduction Branding New is introducing a well-known brand to other cities and expanding the brand across the country, like most restaurants, advertising to make the brand last in the minds, and the other is competition with similar brands. Therefore, first of all, you should know what the purpose of the advertisement is and also what you want from an advertisement or advertising campaign.

When should you advertise?

Usually, advertising should be permanent and permanent. You can advertise according to your income and type of business. For example, you can take advantage of special events that happen throughout the year, such as holidays, religious ceremonies, Iranian events, and even Western and European events. You have a sales circle for any type of business, and advertising is at the top of this circle.

You advertise + more customers + more sales + more profit + more advertising + more customers.

Targeted Internet advertising

How should we advertise?

As you know, the advertisement should be attractive, catchy and effective. But what is the method of this effect? There is a series of advertisements that you cause to be seen in cyberspace by destroying and negative advertisements against yourself. But it must be said that unfortunately most of these methods are temporary and can have negative effects. 

We usually do not recommend this method of advertising. First, accept the fact that your brand is not important to customers, we have many choices, but limited time and financial resources. How many times have you had to reduce or eliminate a purchase due to financial resources and budget?

There is an international theme in advertising called the purple cow, which of course does not apply to Iran’s economic situation. Here we have tried to tell the indigenous methods according to the state of the society and economy of the country.

“Purple cow” advertising

Suppose you are driving on a road. On the way, you will see many cows grazing on the side of the road. You take a quick look and pass. But now suppose you see a purple cow! First, do you make sure that you saw it right? After that, you see a number of others with the same color, you find it interesting, you get off, you see them closely, you take pictures of them and tell everyone about what you saw.

So is good advertising. It is attractive and interesting. Unique and curious, the most important thing is to define it for others. Word of mouth advertising among friends and acquaintances is one of the most important types of advertising.

What kind of advertising is suitable for what kind of brand?

• What are your products for sale and what kind of people are they for?
•  Who is your audience?
• What kind of society and culture are you in? 

The best brand of watch, for example, Rolex comes to our mind, which comes to the name of luxury watch (although it is not the most luxurious, but the advertisement shows it this way), in which city of Iran can you advertise this watch in the form of a banner or campaign? In the desired city, in which area? So you should pay attention to what segment of society your brand targets and advertise accordingly.

Don’t neglect advertising on social networks at all. Radio and television, which is extremely expensive and is associated with extreme efficiency and limitations. Satellite channels are not suitable for everyone. Most of our time is spent in virtual space, in Iran because of filtering, Instagram is the best virtual network for advertising. But all over the world, YouTube and Facebook are the best ways to earn money and advertise.

What kind of ads can we expect?

Targeted advertising should be used in the first step to introduce, show your brand and that you are different from others. As with all humans, there is a way to diversify and create a blue ocean for business.

Like your character, dear friend, who has followed this article so far. Our goal in the library Gelavizh is after studying Glamoz training and hundreds of videos and useful materials related to Digital marketing and grow your business and experience amazing success by taking advantage of it.

conclusion

Before starting advertising and advertising budgeting, first determine the purpose of your advertising. What is your goal of advertising, branding, marketing, more sales, introduction of a new product or branch, or something else? What is your greatest need in relation to advertising? Sometimes advertising aims to increase sales of a specific product. Like when Kale advertises its chocolate ice cream for the umpteenth time. It is time to introduce a new product, new event and festival.

Your goal is important; Set up an advertising plan based on your goal. If you are dealing with young people, allocate as much of your advertising budget as possible to virtual networks and pages where your contacts are located. Try to use ads often. Let the slogan of your desired brand or product be seen many times in the audience’s mind and remember it.

Finally, don’t expect miracles from advertising alone! Unless you have a plan or a clear strategy for it. Rely heavily on the attractiveness of the ad and its scenario. Empty and soulless banners will not attract customers. What you expect from advertising is directly related to you and your strategy.

Gelavizh modern advertising

Gelavizh offers you the use of advertising strategists and professional advertising writers. You can even see the training of these matters or leave it easily to advertising and marketing companies only by ordering. You can also use Advertising services Use our modern for progress and speed of conclusion in your business goals.

Frequently asked questions

1. What is targeted advertising?

Targeted advertising is customer attraction through detailed analysis of the audience and designing the advertisement according to their needs. This method increases sales and brand growth.

2. When to advertise?

Advertising must be continuous. The best times are special occasions and seasonal campaigns that have high engagement rates.

3. How to design an effective advertisement?

By knowing the audience, using creativity and different content (such as the purple cow strategy), you can create a lasting advertisement.

4. Which advertisement is suitable for which brand?

The type of advertisement should be chosen based on the type of product, the target market and the cultural conditions of the audience. For example, luxury watch advertising should be in specific urban areas.

5. Why is advertising in social networks more important than traditional methods?

Because they are cheaper, faster and more targeted. Unlike television and radio, they have the possibility of direct interaction with the audience.

6. What is “Purple Cow” advertising?

A kind of creative and special advertisement that attracts the attention of the audience and leads to sharing between people.

7. What can we expect from advertising?

Good advertising increases brand awareness and sales. But without a strategy, it is not realistic to expect great results.

8. How to manage an advertising budget?

Determine the goal first, then split the budget between social media and other appropriate channels to get the most bang for your buck.