One of the most hated digital advertising methods is SMS advertising. We are all bombarded with SMS ads. Every day we delete dozens of SMS ads without reading them and get angry about them. Another one of the most hated digital advertisements is telephone advertisements. Sometimes we receive calls from companies to explain their products or other things. These types of ads rarely have very low returns. This type of ad causes annoyance and the audience tries to end the call as quickly as possible. Not paying attention to your product or brand is the only thing on the customer’s mind at that moment.
The cost of unwanted telephone advertising
The cost of doing this type of advertisement includes labor hire, telephone costs and other factors, which is cheaper than the cost of other advertisements, but there is no return cost. Statistically, the finalization rate of the purchase through telephone advertising is 1/160 in the best possible case; It means that you get one customer out of every 160 people and you have made 159 people dislike your brand. Let’s consider the average of each phone call to be 90 seconds from the moment of dialing the first call, disconnecting and then calling another number. Every 160 calls means 14,400 seconds = 240 minutes = 4 hours.
This means that it is an inappropriate statistic, we imagine that an employee will call all 8 working hours without breaks or breaks. We consider that customers who finalize their purchase finalize the transaction in the same 90 seconds (which is not logical at all, we spend more time than this to buy a bottle of mineral water); That is, every working day 2 customers and on the other hand 318 people who have no interest in your brand. Few people pay attention to this point.
Have you ever seen a Nike or Masihzad store call you? Weak companies or without correct information always contact you. Do you know the reason?
The difference between advertising and mobile marketing
Marketing is different from advertising. If you have seen mobile marketing in foreign articles, it is different from mobile advertising, which means mobile advertising.
The lack of literacy among Instagram influencers who call themselves marketers, who at best and most optimistically are Instagram marketers, have created these thoughts for us. The last word is that this type of advertisement is completely obsolete and gone. It is interesting to know that this ad was established by AT&T in 1910, but today it is obsolete.
Telemarketing
Telemarketing is one of the best marketing methods, where marketing means customer retention. Marketing has about 20 branches, one of which is customer retention and expansion. Creating steady customers is one of the most important tasks of marketing. The first step in the growth of any business is to maintain and expand regular customers and then increase them. So do not confuse these two important things.
Another one of the most hated digital advertisements is SMS
SMS ads are not as hated as phone ads. But it may not be particularly attractive, but it is far more suitable and attractive compared to the costs paid and the time spent, and it is a wonderful method for marketing. That the customer recognizes you and provides you with his number. Also, the fact that you give him a special and amazing offer is very attractive and tempting. Not only have you not violated his privacy, but you give him a sense of closeness and familiarity, gain trust and bring him closer to a proven customer.
As we mentioned, SMS and telephone marketing is very effective and useful; But these methods in advertising are not only annoying but also associated with low efficiency.
Email advertising, the most hated digital advertising
Email viral ads became so annoying that email service companies like Yahoo and Gmail were forced to use a section called SPAM. But still this method is great and attractive for marketing; Especially with special offers. But this method has a series of problems; First, less people check their email. Except for special people such as administrators or programmers, website developers and people like that who are using e-mail themselves, and the second problem is the SPAM part of e-mails; Your ads may not even be seen.
Therefore, consider the possibility of not seeing the ad along with these issues, and if necessary, use this method to a certain and calculated extent; Not to the extent of annoying the audience, the result of which is nothing but blocking.
Pop-up digital marketing methods
Another one of the most hated digital ads is pop-up ads. What is the most hated method of this type of advertising? unless we are reading, shopping or anything else on a certain website and the pop-up related to the same website is in line with attractive products or amazing offers; Otherwise, you will get nothing but a big cross. But this method can be effective to a certain and sufficient extent, not every 30 seconds with an annoying pop-up. Pay attention to the visual effects of the pop-up so that it becomes less of a nuisance.
Gelavizh’s suggestion
According to the taste of the Iranian audience, Gelavizh’s suggestion to you is to not use these methods for advertising as much as possible. There are many effective and attractive methods; but SMS, telephone, and email marketing is effective and has a good yield in terms of cost and time. So act smart and precise, have a good excuse for digital advertising for the cost you spend, and try to make your advertising based on marketing, not competition and just being seen. Advertise enticingly and have marketing based on target market and other issues.
Gelavizh company Digital marketing services by focusing on targeted marketing and avoiding annoying methods such as promotional calls and unwanted text messages. By analyzing the data and understanding the behavior of the audience, this company designs effective campaigns that suit the tastes of the Iranian market. purpose Gelavizh From providing digital marketing services, increasing real interaction and customer loyalty.
Frequently asked questions
1. Why is SMS advertising one of the most hated digital advertising?
SMS ads are often ignored or deleted by users due to frequent sending, unauthorized and impersonal content. Instead of attracting customers, this method usually causes dissatisfaction and destroys the brand image.
2. Are digital phone ads effective?
No, telephone advertising is one of the least effective methods of digital advertising. According to statistics, only one customer out of every 160 calls is attracted, while another 159 people may develop a negative attitude towards the brand.
3. What is the difference between telemarketing and telemarketing?
Telemarketing focuses on retaining and developing existing customers, while telemarketing is mostly intrusive, untargeted and without high returns. The two should not be confused with each other.
4. Why is email advertising one of the most hated digital advertising?
Email advertising has little effectiveness due to mass sending, entering the spam folder and ignoring it by users. Although email marketing with special offers can be effective, executed incorrectly can lead to brand block.
5. Can pop-up ads work or are they just annoying?
Pop-up ads can be effective if done intelligently, related to page content and with appropriate visual design. But its excessive and unrelated use causes a negative user experience.
6. Is SMS marketing still relevant?
Yes, SMS marketing can be very effective and trust-building if the customer gives you the number and the message contains a special offer. This method is more attractive and more efficient compared to SMS advertising without a target.
